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Recovery Begins Where Momentum Ends

The science, intention, and design behind Celsius’s new tart cherry + ashwagandha launch.

by Zixi Wang

Recovery is more than what happens after a workout—it’s a physiological reset that allows athletes to rebuild, refocus, and repeat. At Celsius, we understand that performance doesn’t end at the final rep or the last whistle. Instead, it continues through the decisions made in recovery moments—decisions that are often overlooked in the hype of pre-workout culture.

As the 2025 NFL season kicks off, athletes at all levels are re-engaging with their training routines. Whether you’re stepping off the turf or finishing a solo track session, your body is in a critical phase—where inflammation, stress regulation, and nervous system recalibration matter most. That’s where Celsius’s new formulation steps in.

The tart cherry + ashwagandha drink is designed specifically for Gen Z athletes who demand more from their recovery. Tart cherry is rich in antioxidants and anthocyanins that help reduce exercise-induced inflammation and promote faster muscle recovery. Ashwagandha, an adaptogenic herb long used in Ayurvedic medicine, has been shown to support cortisol regulation and improve mental clarity under stress. Combined, these ingredients don’t just support rest—they amplify readiness.

Unlike traditional energy drinks that focus solely on stimulation, this product is crafted for intention. There’s no added sugar, no artificial crash—only 200mg of clean, functional energy that supports post-exertion equilibrium. It is ideal for athletes who value both peak performance and sustainable recovery.Celsius continues to innovate in functional fitness beverages, focusing on research-backed formulations that meet the real needs of today’s athletes. This new launch represents a shift in how recovery can be understood—not as an afterthought, but as an essential part of training itself.

Now available exclusively at Dick’s Sporting Goods, this new recovery-forward drink is ready for the season. For every athlete who believes recovery is strategy—not silence—this is your moment.

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